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Last updated 13 October 2026

Privacy Policy

How FrameLab collects, uses and protects your personal information, and the choices you have.

1. Who we are

This website is operated by FrameLab Group Pty Ltd (ABN 16 552 075 771), a strategic communications and corporate affairs consultancy based in Sydney, Australia. In this policy, "FrameLab", "we", "us" and "our" mean FrameLab Group Pty Ltd.

We respect your privacy and handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

2. What we collect

We only collect the personal information we need to respond to you and provide our services. This may include:

  • Contact details: your name, email address, organisation, role and sector.
  • IDENT Pulse Check responses: your answers to the assessment and the scores calculated from them.
  • Meeting details: information you provide when booking a call with us, such as your preferred time and any notes you add.
  • Correspondence: anything you tell us by email or during a consultation.
  • Client information: if you engage us, the details needed to deliver and invoice our services.

We do not ask for sensitive information, such as health information or political or religious views. Please do not include it in assessments or messages to us.

3. How we collect it

We collect personal information directly from you when you:

  • complete the IDENT Pulse Check on our website
  • book a consultation through our online booking page
  • email us or contact us through social media
  • become a client or work with us on a project

You can contact us without giving your name, but we may not be able to provide a Pulse Check result or a consultation without your contact details.

4. How we use it

We use your personal information to:

  • show you your IDENT Pulse Check results and follow up on them
  • respond to your enquiries and arrange consultations
  • deliver, manage and invoice our services
  • improve our assessments, services and website, using combined, non-identifying results
  • send you relevant insights and updates, if you have agreed to receive them
  • meet our legal and regulatory obligations

We will not sell, rent or trade your personal information.

5. Marketing emails

If you agree when you complete the Pulse Check or contact us, we may email you about your results, our services and related insights. Every marketing email includes a way to unsubscribe, and you can also ask us to stop at any time by emailing hello@framelabgroup.com. We comply with the Spam Act 2003 (Cth).

6. Who we share it with

We share personal information only with trusted service providers who help us run our business, and only as needed for them to provide that service. These include:

  • Form processing: Formspree, which receives Pulse Check submissions and sends them to us.
  • Meeting bookings: Calendly, which manages consultation bookings.
  • Email and file storage: our email and cloud storage providers.
  • Professional advisers: such as our accountant or lawyer, where required.

We may also disclose information where the law requires or allows it.

7. Overseas storage

Some of our service providers, including Formspree and Calendly, store data on servers outside Australia, mainly in the United States. We choose providers that maintain recognised security and privacy standards, and we take reasonable steps to ensure they handle your information consistently with the Australian Privacy Principles.

8. Cookies and website data

Our website does not use advertising or tracking cookies. To display our fonts, your browser loads them from Google Fonts, which means Google receives basic technical information such as your IP address. Our booking provider may set its own cookies when you use its booking page. Their privacy policies explain how they handle that information.

9. Security and retention

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, change or disclosure. This includes using reputable service providers, secure passwords and limiting access to people who need it.

We keep personal information only for as long as we need it for the purposes above or as required by law. We keep Pulse Check submissions from people who do not become clients for up to two years, then delete them. We keep client records for up to seven years to meet tax and record-keeping requirements.

10. Access and correction

You can ask to see the personal information we hold about you, or ask us to correct or delete it. Email us at hello@framelabgroup.com and we will respond within 30 days. We may need to confirm your identity first. If we cannot meet your request, we will explain why.

11. Complaints

If you have a concern about how we have handled your personal information, please contact us first so we can try to resolve it.

FrameLab Group Pty Ltd

Email: hello@framelabgroup.com

Sydney NSW 2000, Australia

We will acknowledge your complaint within five business days and aim to resolve it within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at www.oaic.gov.au.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.