Free self-assessment
IDENT Pulse Check
Find out how closely your organisation's story matches the way your people, customers and stakeholders actually see you. Fifteen statements, five dimensions, one clear next step.
- PurposeHow clear and shared your reason for existing is
- BelongingHow strongly your people identify with you
- ConsistencyWhether every channel sounds like one organisation
- ReputationHow well others' view matches your own
- DistinctivenessWhether people can say what sets you apart
Answer for your organisation as it is today, not as you'd like it to be.
Your IDENT score
Example organisation · Health services
58/ 100Partly in frame
Biggest gap: Reputation. How others see this organisation doesn't match how it sees itself.
Purpose
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Tell us where to find you and we'll show your full IDENT score, your biggest gap and one action to take first.
Your IDENT Pulse Check
You're partly in frame.
Your IDENT score
0/ 100
Biggest gap
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Strongest area
Build on it
All five dimensions
Communications Audit
From $2,500 AUD
A one-off audit of your content and how your audiences see you, with gaps ranked by impact and a prioritised action plan.
Your Pulse Check is a quick indicator based on your own view. A full audit adds evidence from your audiences.