Communications strategy

A clear plan for what to say, to whom, when and where.

Why it matters

Without a plan, communication gets loud in some places and silent in others.

A good strategy links your business goals to what you say and do. It keeps leaders aligned, cuts wasted effort and makes it easy to tell whether it's working.

1

Busy, but not effective

Lots of activity across channels, with no clear sense of what it's achieving.

2

Leaders off script

Each leader emphasises something different, so the message blurs.

3

Reacting, not planning

Communication happens when something goes wrong, not ahead of time.

How we do it

From business goals to a plan people can follow.

01Where we start

Research

Understand your goals, your audiences and how you're seen today.

02

Prioritise

Rank audiences by influence, risk and need.

03

Plan

Key messages, channels, timing and who owns what.

04

Measure

Set clear measures and check progress as you go.

What you get

One shared plan everyone can follow.

  • Communication goals tied to business goals
  • Audience priorities and key messages
  • A channel and timing plan, with clear owners
  • Measures of success and a review rhythm

Especially useful for

Transformation programsMajor projectsLeadership transitionsAnnual planningGrowth phases

Related services

Often paired with

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What to bring

  • Your website and a recent staff or investor update
  • What you most want to be known for
  • Where you feel the message isn't landing