Measure what your staff, customers and partners believe before deciding what to say.
Why it matters
Most communication plans are built on assumptions about what people think. We test those assumptions first, so every message is aimed at a real need.
What leaders think people care about often isn't what they actually care about.
Staff, customers and partners hear the same message, and most of it misses.
Without a starting point, there's nothing to measure against.
How we do it
Agree who you need to reach and what you need to learn from them.
Surveys, interviews and focus groups, designed around our IDENT method.
Group your audiences by what they believe, need and value.
Turn the findings into clear guidance on what to say to each group.
What you get
Related services
Free consultation
Book a free 30-minute call. We'll look at how you communicate today, and you'll leave with three things to fix straight away.
What to bring
