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Market positioning and profile building

Stand out in your market with a message people remember.

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Why it matters

If you sound like everyone else, you'll be priced like everyone else.

Clear positioning makes you easier to choose. We find what customers genuinely value about you, then build your profile around it.

1

Lost in the crowd

Your website and pitch could belong to any of your competitors.

2

Selling features, not value

You lead with what you do, not why it matters to the buyer.

3

A low profile

Good work, but few people in your market know your name.

How we do it

Find your edge. Then make it known.

01Where we start

Research

Find out what customers value, and how they see you against competitors.

02

Position

Define the space you can own, in words buyers use.

03

Express

Turn it into messages, a website story and sales material.

04

Build profile

Thought leadership, media and speaking opportunities that reinforce it.

What you get

A clear place in your market.

  • A positioning statement backed by customer evidence
  • Key messages and proof points
  • Website and pitch messaging
  • A profile-building plan for leaders and the business

Especially useful for

Crowded marketsNew productsEntering new sectorsBefore a raiseFounder-led businesses

Related services

Often paired with

Strategic CommunicationsAudience researchCorporate AffairsMedia strategy and media relationsStrategic CommunicationsLeadership communications programs

Free consultation

Ready to frame your story?

Book a free 30-minute call. We'll look at how you communicate today, and you'll leave with three things to fix straight away.

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What to bring

  • Your website and a recent staff or investor update
  • What you most want to be known for
  • Where you feel the message isn't landing