Media strategy and media relations

Decide what you want to be known for, and get it in front of the right media.

Why it matters

Coverage only helps if it says the right thing to the right people.

Chasing headlines rarely builds a reputation. We start from what your audiences need to believe about you, then find the stories and outlets that get you there.

Coverage that goes nowhere

Mentions that don't reach your customers, investors or regulators.

No story to tell

Announcements that read like press releases, so journalists move on.

Mixed messages

Different spokespeople saying different things to different outlets.

How we do it

Know what to say. Then say it where it counts.

01Where we start

Research

Find out what your key audiences read, trust and think of you today.

Position

Decide the few things you want to be known for, backed by proof.

Pitch

Build stories, angles and relationships with the journalists who matter.

Measure

Track not just coverage, but whether opinions are shifting.

What you get

Media that moves the right opinions.

A media strategy tied to your reputation goals
Key messages and proof points
A target media list and story calendar
Reporting on coverage and how opinions shift

Especially useful for

Product launchesFunding announcementsThought leadershipEntering a new marketRebuilding after an issue

Related services

Often paired with

Corporate AffairsCorporate narrative Corporate AffairsIssues management and crisis communications Strategic CommunicationsMarket positioning and profile building

Free consultation

Ready to frame your story?

Book a free 30-minute call. We'll look at how you communicate today, and you'll leave with three things to fix straight away.

Book a free consultation Try the Pulse Check

What to bring

Your website and a recent staff or investor update
What you most want to be known for
Where you feel the message isn't landing