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Employer brand

Show people why they should join you, and why they should stay.

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Why it matters

The best people choose employers the way customers choose brands.

A strong employer brand starts with the truth about working with you. We research what your people really value, then help you say it clearly.

1

Generic job ads

Every role promises a great culture and growth, so nothing stands out.

2

The promise doesn't match

New hires find a different reality, and leave early.

3

Hard-to-fill roles

You compete for talent against bigger names with bigger budgets.

How we do it

Find what's true. Then tell it well.

01Where we start

Listen

Research why people join, stay and leave.

02

Define

Shape an honest employee value proposition.

03

Express

Careers messaging, job ads, LinkedIn and onboarding content.

04

Track

Measure attraction, engagement and retention over time.

What you get

A reason to join, and a reason to stay.

  • Research on what your people value most
  • An employee value proposition
  • Careers and recruitment messaging
  • Content for LinkedIn, job ads and onboarding

Especially useful for

Fast hiringSkills shortagesAfter restructuresCulture changeMergers

Related services

Often paired with

Strategic CommunicationsInternal communicationsStrategic CommunicationsAudience researchCorporate AffairsCorporate narrative

Free consultation

Ready to frame your story?

Book a free 30-minute call. We'll look at how you communicate today, and you'll leave with three things to fix straight away.

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What to bring

  • Your website and a recent staff or investor update
  • What you most want to be known for
  • Where you feel the message isn't landing