Corporate narrative: vision, purpose and values

A clear story about who you are and why you exist, that people actually recognise.

Why it matters

If your own people tell different stories, everyone else will too.

Vision and values often live on a wall, not in how people talk. We build a narrative from what your people and customers already believe, so it rings true.

1

Values nobody remembers

Words chosen in a workshop that staff can't repeat and customers never see.

2

Every leader tells it differently

The founder, the CEO and the sales team each have their own version.

3

It sounds like everyone else

Generic purpose statements that could belong to any company in your sector.

How we do it

Start with what's true. Then make it clear.

01Where we start

Listen

Research what staff, customers and partners believe you stand for today.

02

Find the thread

Spot the beliefs that are both true and distinctive.

03

Write it

Shape vision, purpose and values in plain words people can repeat.

04

Embed it

Put the narrative to work in leadership talks, hiring, the website and everyday communication.

What you get

A story your people can tell, in their own words.

  • A one-page corporate narrative
  • Vision, purpose and values, written plainly
  • Key messages for each main audience
  • A rollout plan so the story actually gets used

Especially useful for

MergersNew leadershipRapid growthRebrandsStrategy refresh

Related services

Often paired with

Free consultation

Ready to frame your story?

Book a free 30-minute call. We'll look at how you communicate today, and you'll leave with three things to fix straight away.

Book a free consultation Try the Pulse Check

What to bring

  • Your website and a recent staff or investor update
  • What you most want to be known for
  • Where you feel the message isn't landing